Tips for your 1 minute Clinical Entrepreneur Elevator Pitch
1. Have a Clear Message
Work out what you want to say in two or three sentences before elaborating your ideas. In order to make an impact you need to have clear ideas/concepts, backed up by convincing arguments/information.
2. Structure your Elevator Pitch
Make sure the structure of your pitch is organised. You need
- A short introduction explaining what the pitch is about and what you are going to cover.
- Clear sections or themes within the pitch, ensuring you have a logical structure
- A summary of your arguments
- A clear conclusion with specific recommendations, identifying the resources required to deliver them.
3. Less Is More
It is better to keep your pitch succinct and allow the panel to ask follow-up questions at the end rather than rushing through a mound of information
4. Manage your Time
It is important that your elevator pitch lasts the amount of time you have been given – too short and you can appear a lightweight candidate; too long and you may seem poorly organised – and you WILL be cut off halfway through. It is always a good idea to have a timed run through of your finished pitch but this is not always fool proof (nerves often lead people to speed up). Give yourself some flexibility by having an extra few points to add in if you are running ahead of time and/ or decide in advance on what you will be able to skip if you are running over.
6. Know your Audience
Think about your pitch from the audience’s individual perspective and consider what aspects of the topic will most interest them. Remember you have just one minute to make a strong impression.
7. Predict Follow up Questions
Go through your pitch and work out what questions the panel might ask, especially given their job roles and personal perspectives. Make sure you have an answer ready for these questions. Typical follow up questions might include: Why are you recommending x option and not y? What resources would be required to implement this? How would you go about getting sign on to your recommendations with key stakeholders? What are the risks of this plan of action and how would you minimise them? How do your recommendations fit with wider activities and strategies?
8. Test It Out
It is a good idea to run through your ideas for the pitch with colleagues who are well informed about the topic before you finalise the content. Gathering views can help you discover if there is something obvious you have neglected to mention and to ensure your ideas are well understood by others. Ask your colleagues to test you with follow up questions and see how well prepared you are.
9. Take Back Up
You may wish to take a small clock in case the room doesn’t have one, and you don’t wish to keep checking your watch. Remember you have just one minute and will be asked to finish your pitch immediately.
10. Build Rapport
The best way to engage your audience is to maintain strong eye contact; avoid reading notes. Use keywords on a card as prompts rather than memorising sentences as a ‘speech’ as this will appear more natural. Remember to smile and to pause at key points. Address panel members by name when answering their questions. Remember to take your time and enjoy it! It’s not often you get to be the centre of attention and are able to put your views directly to senior members of staff.